Social media content is, well, at the core of social media.

No matter what social media networks you target, content will always be at the core of what you do as a social media marketer. So if you want your budget to be realistic and comprehensive, you need to make sure you include some funds for content creation and production.


Keep in mind that your social media content budget should include graphic design, copywriting, and video production costs. You can work with a social media marketing agency or a social media consultant. You can build a freelancer base, or internal specialists — whatever you choose, make sure your budget covers it.

Good content creation doesn’t come cheap. But thankfully, there are tools you can use to make social media content easier (and less expensive).

Some of the most popular tools include:

  • Canva for graphic design and short videos (free to use, $119.9/year for the Pro version, for one user)
  • for short texts (free for up to 2,000 words, $49/month after)
  • CoSchedule’s Headline Analyzer to check if your hook is attractive (free to use)
  • Animoto for animations (free or $8/month on the lowest pricing tier)
  • Creative Market for icons, photos, Canva templates, etc. ($19.95/month)
  • Icon Finder for icons and photos (starting at $5/month)
  • The Noun Project for icons and photos (starting at $2.99/month for icons and $8.50 for photos)