Content Marketing

If there’s one place to start to ensure content marketing success, it’s learning how to create awesome content for your target audience. Content that ranks, gets traffic, converts, and contributes to the customer lifecycle. So, instead of spending hours trying...

Every day, millions of new blog posts are published on the web. How can you effectively create and promote your content to have a chance of competing, and gain consistent, legitimate traffic? Here are 8 priceless content marketing tips and strategies, which...

If you’re the owner of a business, small or large, then you’re aware of how important marketing your brand is. Successful marketing leads to new customer acquisition, retention of existing customers, and ultimately more sales and profits. As such, you...

You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline...

You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s...

When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend...

Content Marketing-5 steps to creating a content marketing strategy As tempting as it might be to start creating that series of infographics you dream about, that’s not going to lead you to long-term content success. To create quality content that...

Choosing the right content type for each marketing funnel stage will help you make the most of the content marketing funnel. Some kinds of content perform better for enhancing customer awareness and others are better for MOFU education, while some...

The content marketing funnel represents the stages a customer goes through from their first content exposure to conversion (e.g., submitting an email, signing up for a free trial, or making a purchase). Like the sales funnel, the content marketing funnel traces the buyer’s journey from...

The first step in creating a content marketing strategy is to specify why you plan to create content. You may be familiar with the potential benefits of content marketing, such as increased website traffic, greater brand recognition, lead generation, and...