LinkedIn has grown tremendously from a great place to display your resume to a comprehensive social media platform that’s useful for many different things.
If you are a marketer or growing your own business you can use LinkedIn to find suppliers, build partnerships and important relationships with industry experts, and even find leads and customers for your business.
Here are some of the top ways to optimize your LinkedIn profile.
- Use a profile picture and a nice banner image
- Perfect your headline – make sure that it describes who you are, what you do, and what type of people you want to connect with.
- Describe all of your various work and volunteer experiences
- Display your projects and achievements
- Collect a few recommendations from your co-workers and managers
- Message your connections regularly
- Comment on influencers’ posts regularly
- Post consistently several times per week
- Invite your connections to follow your brand to gain more visibility
- Attend LinkedIn events