Social Media Marketing – 10 Reasons why Twitter power users are so influential

In an older study released by Exact Target, Jeff Bullas pointed out:

Seventy-two percent of power users publish a blog post once a month.
Seventy percent comment on other blogs.
Sixty-one percent write at least one product review a month.
Sixty-one percent will leave comments on news sites.
Power users are six times more likely to guest post.
Five times more likely to run a blog.
Seven times more likely to post to Wikis.
Here are three other stats on Twitter that power users should think about:

The average Twitter user spends over 12 minutes on his or her profile.
Twitter users are the most generous when it comes to giving donations compared to users of other social sites.
Twenty-nine percent of people have tweeted about a brand on Twitter.
Moral of the story: Twitter power users are not influential simply because they tweet. They are usually content creators online. In other words, their influence spreads as they publish consistently.