Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. This strategy is capable of attracting, involving and creating value for a brand’s audience. This method builds a positive perception of your brand and generates more business for your enterprise. It is no…

What is social media marketing? Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website; and build a community of followers to share and…

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you…

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: Technical requirements: What Google needs from a web page to show it in Google Search. Spam policies:…

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion,…

Search Engine Optimization-Determine whether your site is in Google’s index Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:www.bbbbf.com returns these results. If your site isn’t in Google Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss…

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Put another way: Google’s search results are divided into two…

You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate to break it to you, but…

You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week….

Email newsletters are one of the greatest ways to monetize your social media efforts. But it’s really easy to make mistakes too. Would you like to know how to build a great email newsletter list without making the common mistakes that can ruin your reputation and cost you money? If so, read on to learn how to…