Email marketing is a great way to increase your traffic and revenue. Although it isn’t the sexiest form of marketing, it’s one of the most effective. It’s so effective that emails account for 37% of the total revenue Quick Sprout generates. But if your emails are being delivered to people’s spam box instead of their…

When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend months creating the most awesome infographic, but if no one knows that it exists, then…

Traffic Generation Email Marketing Campaigns One of the biggest benefits of email marketing? Getting click-throughs to pages on your website. Not only does this boost your referral traffic, but it also drives visitors who’ve already shown an interest in your business, making it more likely that they’ll act once they get to your site. Overall,…

Not everyone who opts into your email list is ready to make a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry….

As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that “nurtures” them toward a sale (or at least toward becoming sales-ready). In these emails, you can be more up-front about wanting recipients to buy. You can include shopping-centric calls-to-action, such as “Shop…

You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. One example might be creating “abandon cart” campaigns for recovering lost sales conversions; or, like in the example above, promoting a…

As someone who is looking to learn about social media, you’re probably confused where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore? Over the last six years or so of leveraging social media, I’ve found the following sites helpful. My hope is…

Social Media Marketing – 10 Reasons why Twitter power users are so influential In an older study released by Exact Target, Jeff Bullas pointed out: Seventy-two percent of power users publish a blog post once a month. Seventy percent comment on other blogs. Sixty-one percent write at least one product review a month. Sixty-one percent…

Pinning is pretty easy. You can link to a website or upload an image. Or you can install the Pin It button from Pinterest. Pinterest will grab the web address anytime you pin content, so you don’t have to worry about crediting the original source. After you’ve grabbed an image, your next step is to assign…

Search Engine Optimization-4 Steps to Making Your Search Listings Stand Out on Google Do you want more click-throughs on your search listings? You can achieve a higher click-through rate (CTR) that drives more qualified traffic to your website by using this one tactic: increasing the size of your Search Engine Results Pages (SERP) listing. Most SERP…