If your document appears in a search results page, the contents of the <title> element may appear as the title link for the search result (if you’re unfamiliar with the different parts of a Google Search result, you might want to check out the anatomy of a search result video). The <title> element for your homepage can list the name…

The content marketing funnel represents the stages a customer goes through from their first content exposure to conversion (e.g., submitting an email, signing up for a free trial, or making a purchase). Like the sales funnel, the content marketing funnel traces the buyer’s journey from awareness to a purchase decision. There are three traditionally recognized stages of the content marketing…

Email marketing is the digital marketing practice of communicating with leads and customers with email. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing typically has a significantly higher ROI than many other marketing channels (like social media). The #1 thing that makes email marketing more effective than SEO and…