Search Engine Optimization or SEO is the process to follow to optimize your website for search engines.
Remember that crawlers and algorithms are not humans but computer programs and they cannot ‘read or see’ a website like real users.
Crawlers read the HTML code of a webpage, extract the information they need and add it to the index.
Then it’s the job of algorithms to decide which websites to rank higher for certain queries.
During this continuous process, both crawlers and algorithms are looking for clues to help them make the right decisions, and websites that can do this more efficiently, rank higher in the search results.
This is what SEO is all about.
