Search Engine Optimization

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. The history of SEO dates back to the 90s when search engines emerged for...

Search Engine Optimization-The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine. So does everyone...

Search Engine Optimization-Why Link Building Is NOT the Future of SEO Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search...

Search Engine Optimization-4 Steps to Making Your Search Listings Stand Out on Google Do you want more click-throughs on your search listings? You can achieve a higher click-through rate (CTR) that drives more qualified traffic to your website by using this...

If you want to maximize your rankings on Google, what do you have to do? Well… other than write good content. You have to build links, right? According to a survey SEOmoz did with 100 SEOs, the most important aspect of SEO is...

If your document appears in a search results page, the contents of the <title> element may appear as the title link for the search result (if you’re unfamiliar with the different parts of a Google Search result, you might want to check...

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s...

The first step in creating a content marketing strategy is to specify why you plan to create content. You may be familiar with the potential benefits of content marketing, such as increased website traffic, greater brand recognition, lead generation, and...

For non-sensitive information, block unwanted crawling by using robots.txt A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of...

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: Technical requirements:...