Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious was…but with a better community. These images, once uploaded to the site, are known as Pins. Users can place these pins on boards, customized under a theme. You can create any kind…

Content Marketing-5 steps to creating a content marketing strategy As tempting as it might be to start creating that series of infographics you dream about, that’s not going to lead you to long-term content success. To create quality content that connects with your audience — and helps you reach your business goals — start with…

Build your target audience template A target audience can help you focus your marketing efforts on the people most likely to be interested in what your business has to offer. Here’s a template that you can use to create a target audience for your business. NEED What does your target audience need that your product…

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render…

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response…

Make no mistake — Social Media is a force! Social media has been growing in importance for years. Now it is a lynchpin in any successful business and marketing strategy. What started out as a source of entertainment and amusement is now a serious full-scale marketing powerhouse. If you have an online presence (and who…