Google Analytics is a free web site statistics application that you can use to track your web site traf- fic. You can access Google Analytics by going to https://www.google.com/analytics. You are required to have a Google user name to access the program.
If you do not have a Google user name, you can create one when you sign up for the application. It’s simple. Provide your e-mail address and a password, type the verification word from the graphic pro- vided, and then read the Terms of Service and click “I accept. Create my account.”
Once you’ve created your user name and password, accessing the tracking capabilities of Google is no problem. You’ll need to copy a snippet of text that Google provides into the coding of your web site. Once you’ve added the code to your site it will take a few days for Google to gather enough information to provide reports about your site, and as much as two months to gather enough data to give you real insight into your site. But once there is enough data, you’ll have access to the key- words that most often lead visitors to your site.
Google Analytics can also be combined with Google’s AdWords program to provide paid keyword tracking and information. To learn more about Google Analytics, check out the book Google Analytics
2.0 by Mary Tyler and Jerri Ledford (Wiley, Aug 2007, ISBN: 978-0470175019). It should be noted that Google Analytics doesn’t track spiders and crawlers at this time, however, so there may be some limitations to its SEO functionality. Still, if you need a (free) tool to help you examine some of the metrics surrounding your SEO efforts, Google Analytics is a good starting point.
Tag：Google Analytics
