Follow-up is also an essential part of your SEO plan. Many people believe they can develop and implement an SEO plan and then just walk away from it. The truth is, however, that SEO is not just a one-time event. It’s an ongoing process that requires testing, monitoring, and often re-building.
A good plan for conducting follow-ups is to plan for them quarterly. Some companies will choose to follow up and reassess their SEO bi-annually, but to be truly effective quarterly is much better. One thing to keep in mind, however, is that following up on your SEO efforts too soon is non-productive. In many cases, it takes at least three months to get a clear picture of how successful your efforts are. Conducting an evaluation before that three-month mark could have you chasing after an elusive SEO goal that doesn’t really exist. Or worse, it could lead you away from a successful strategy.
Give your plan at least three months but no more than six between checkups. Once you create the habit of re-evaluating your SEO efforts on that time schedule, it will be much less time consuming than you assume.
Tag：SEO Plan
