Once you have a goal or set of goals in mind for your web site, it’s time to create your SEO plan. The SEO plan is the document that you’ll use to stay on track as you try to implement SEO strate- gies on your site.
For many people, the thought of implementing SEO on a web site that includes dozens or even hundreds of pages is overwhelming. It doesn’t have to be, though.
Prioritizing pages
Look at SEO in small, bite-size pieces. For example, instead of looking at your site as a whole, look at each page on the site. Prioritize those pages, and then plan your SEO around each page’s priority. Taking a single page into consideration helps to eliminate the “everything has to happen right now” issue and makes it possible for you to create an SEO plan that will maximize your web site’s poten- tial in the minimum amount of time.
Top priority pages should be the ones that your visitors will most naturally gravitate to, such as your home page, or pages that will generate the most in terms of traffic or revenue. When prioritiz- ing pages, you’re also creating a roadmap for your marketing efforts. If three of the pages on your site are your top priority, those three will have the lion’s share of time, capital, and effort when it comes to SEO and marketing.
Tag：SEO
