As mentioned in the previous topic, the Google ranking algorithm takes into account more than 255 ranking factors when assessing the quality of a webpage.
SEO Components
To make it easier to handle, the various SEO factors can be grouped into three major processes.
Each of these sub-processes deals with a number of rules and when applied together the end result is a fully optimized website that can achieve high rankings in Google.
Here is a quick summary of what each process includes. Don’t worry if something is confusing now, we will go deeper and explain everything in more detail, in the course lessons.
Technical SEO
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.
With technical SEO, you can help search engines access, crawl, interpret and index
your website without any problems.
It is called “technical” because it has nothing to do with the actual content of the website or with website promotion.
The main goal of technical SEO is to optimize the infrastructure of a website.
On-Page SEO
Your goal with on-page SEO is to speak the ‘search engine language’ and help crawlers understand the meaning and context of your pages.
This is the part where you will start dealing with keywords and content marketing and work on optimizing your pages for particular keywords.
Off-Page SEO
Off-Page SEO has to do with website promotion methods – techniques that go beyond website design and content.
This is a critical part of the whole SEO process but you only have to deal with this after the other two processes (technical and on-page SEO) are completed.
Tag：SEO Components
