Name | Update Time |
Netflix | October 18, 2024 4:49 pm |
Disney+ | October 18, 2024 11:03 am |
Max | October 18, 2024 11:34 am |
ChatGPT 4 | October 18, 2024 2:27 pm |
Spotify | October 18, 2024 11:49 am |
Prime Video | October 18, 2024 5:17 pm |
Codecademy | October 18, 2024 5:08 pm |
Grammarly | October 16, 2024 2:31 pm |
Canva Pro | October 18, 2024 5:12 pm |
Udemy Premium Cookies | September 2, 2024 2:53 pm |
Choosing the right content type for each marketing funnel stage will help you make the most of the content marketing funnel.
Some kinds of content perform better for enhancing customer awareness and others are better for MOFU education, while some perform best at the tail-end of the buyer journey. However, there are no hard and fast rules.
For example, most B2B blog content is geared toward customers at the top of the funnel, and because of the product cost, it may take longer for leads to convert. But for B2C audiences, customers can move pretty quickly from blog post to purchase.
With those caveats in mind, here are some recommended content types for each stage of the marketing funnel:
Effective TOFU Content Types
Most top-of-the-funnel content is geared toward building awareness by helping potential customers solve pressing problems. Some top choices include:
- Blog Posts (How-to, Guides): These do well both in the top and bottom of the funnel. Educating your audience and providing value highlights your expertise and creates a memorable experience for leads.
- Ads: Paid ads are an excellent way to grab attention both on search engine result pages (SERPs) and on web pages.
- Infographics and checklists: These highly distributable media assets travel farther than your blog post may go and can be an effective way to make a strong first impression.
- Ebooks and whitepapers: Ebooks are another kind of educational content particularly useful for diving into more complex topics. An ebook that tackles your audience’s pain points can be an excellent lead-generation tool. The same applies to whitepapers that shed light on an issue facing your target audience.
- How-to Videos: 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video. How-to videos are a great way to introduce your product.
- Webinars: According to ON24, 76% of marketers say that webinars help them reach more leads. This content marketing approach harnesses the power of video marketing in a cost-effective way.
Search
Popular on Blogar
2024 Codecademy Premium Account Cookies
- October 18th, 2024
- 1467 Views
2024 Grammarly Premium Account Cookies
- October 16th, 2024
- 2531 Views
2024 ChatGPT 4 Premium Account Free Cookies
- October 18th, 2024
- 2695 Views
2024 Canva Pro Free Team Invite Link And Cookies
- October 18th, 2024
- 4682 Views
Perplexity AI Premium Cookies 2024
- April 17th, 2024
- 1680 Views
Email Marketing-What Is Email Marketing?
- October 24th, 2023
- 1098 Views
Content Marketing-What is Content Marketing
- October 24th, 2023
- 1376 Views
Social Media Marketing-Social Media Marketing (SMM)
- October 24th, 2023
- 1654 Views
Pay-Per-Click-What is PPC
- October 24th, 2023
- 1246 Views
WordPress-How To Install Elementor
- August 12th, 2024
- 98 Views
WordPress-How to list custom post-type?
- August 26th, 2024
- 97 Views
2024 HBOMax Premium Accounts
- October 18th, 2024
- 959 Views
How to Customize WordPress Excerpts
- August 19th, 2024
- 93 Views
How to remove wordpress icon from website
- August 14th, 2024
- 91 Views
WordPress Gravatar avatar cached locally
- August 22nd, 2024
- 89 Views
Remove category base from WordPress URL
- August 16th, 2024
- 87 Views
Recent Post
2024 Codecademy Premium Account Cookies
- October 18th, 2024
- 1467 Views
2024 Grammarly Premium Account Cookies
- October 16th, 2024
- 2531 Views
2024 ChatGPT 4 Premium Account Free Cookies
- October 18th, 2024
- 2695 Views
2024 Canva Pro Free Team Invite Link And Cookies
- October 18th, 2024
- 4682 Views
Perplexity AI Premium Cookies 2024
- April 17th, 2024
- 1680 Views
Email Marketing-What Is Email Marketing?
- October 24th, 2023
- 1098 Views
Content Marketing-What is Content Marketing
- October 24th, 2023
- 1376 Views
Social Media Marketing-Social Media Marketing (SMM)
- October 24th, 2023
- 1654 Views
Pay-Per-Click-What is PPC
- October 24th, 2023
- 1246 Views
VMware cannot install VMware Tools, prompts VMCI, memory driver
- November 25th, 2024
- 30 Views
- Howo Tractor Truck
- Howo Tipper/Dump Truck
- Howo Cargo Truck
- Howo Concrete Mixer Truck
- Howo Special Truck
- Howo Light Truck
- Shacman Tractor Truck
- Shacman Tipper/Dump Truck
- Shacman Cargo Truck
- Shacman Concrete Mixer Truck
- LGMG Mining Trucks
- XCMG Wheel Loader
- XCMG Excavator
- XCMG Crane
- XCMG Asphalt Pavers
- XCMG Road Roller
- Shantui Bulldozer
Copyright © 2024 BBBBF All Rights Reserved.