Brand24 is a media monitoring tool. Basically, it tells you what the internet thinks about you and how often it mentions your brand — and that isn’t limited to social media. It can do the same for your competitors or any other brand you want to look up.

Key use cases

  • Analyze your social media performance by monitoring the reach of your campaigns and engagement with your content.
  • Discover public opinion of your brand and your products by using sentiment analysis. In the short term, you can analyze people’s reactions to particular events (e.g., new features), while long-term analysis allows you to spot trends.
  • Be the first to know when there’s a sudden spike in engagement. Jump in when there’s a crisis or when your campaigns start to take off.

Highlighted feature: Comparison

This feature has two aspects. The first one is for competitive analysis. It lets you compare brands to see who has a wider reach on the web and who has been mentioned more often in a positive context.

This allows you to use other brands as benchmarks and track your performance against theirs.

Comparison report in Brand24.

The other aspect is for comparing your performance period over period. So, for example, you can see if your efforts made you more popular on social media this quarter or see if your PR efforts changed how people feel about you.

Period over period comparison in Brand24.


Premium plans start at $99 a month. You can get two months free off any plan if you pay annually.

Brand24 also offers a 14-day free trial.