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Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. This strategy is capable of attracting, involving and creating value for a brand’s audience. This method builds a...

What is social media marketing? Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase...

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is...

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: Technical requirements:...

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In...

Search Engine Optimization-Determine whether your site is in Google’s index Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:www.bbbbf.com returns these results. If your site isn’t in Google Although Google crawls...

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from...