Search Engine Optimization Archives

Search Engine Optimization SEO basics-What is SEO?

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. Search…

Content Marketing Content Marketing-Establish Your Goals and Objectives

The first step in creating a content marketing strategy is to specify why you plan to create content. You may be familiar with the potential benefits of content marketing, such as increased website traffic, greater brand recognition, lead generation, and the opportunity to establish key players in your organization as “thought leaders.” But this is…

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Content Marketing October 31, 2022

Search Engine Optimization Search Engine Optimization-The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword

Search Engine Optimization-The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine. So does everyone else. Ranking on the first page of Google for well-selected long-tail keywords remains one of…

Search Engine Optimization Search Engine Optimization-Why Link Building Is NOT the Future of SEO

Search Engine Optimization-Why Link Building Is NOT the Future of SEO Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search world is that the majority of your time and effort should be placed on building…

Search Engine Optimization Search Engine Optimization-How to Leverage Link Blending and Stage 2 Link Building to Maximize Your Rankings

If you want to maximize your rankings on Google, what do you have to do? Well… other than write good content. You have to build links, right? According to a survey SEOmoz did with 100 SEOs, the most important aspect of SEO is link building. But the big issue with link building is… everyone is already doing it. So,…

Search Engine Optimization Search Engine Optimization-Let Google see your page the same way a user does

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render…

Search Engine Optimization Search Engine Optimization-Tell Google which pages you don’t want crawled

For non-sensitive information, block unwanted crawling by using robots.txt A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so…

Search Engine Optimization Search Engine Optimization-Google Search Essentials

The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search: Technical requirements: What Google needs from a web page to show it in Google Search. Spam policies:…

Search Engine Optimization Search Engine Optimization-How do I get my site on Google?

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion,…

Search Engine Optimization Search Engine Optimization-Determine whether your site is in Google’s index

Search Engine Optimization-Determine whether your site is in Google’s index Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:www.bbbbf.com returns these results. If your site isn’t in Google Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss…

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