Content Marketing Content Marketing-How to Use Content Marketing For a “Boring” Industry
You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate to break it to you, but…
Content Marketing Content Marketing-How To Streamline Your Marketing Creation
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week….
Content Marketing Content Marketing-5 Ways to Get Your Infographic to Go Viral
When you hear someone mention infographics, you usually hear the word “viral” in the same sentence. The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral. You could spend months creating the most awesome infographic, but if no one knows that it exists, then…
Content Marketing Content Marketing-What is a Content Marketing Funnel?
The content marketing funnel represents the stages a customer goes through from their first content exposure to conversion (e.g., submitting an email, signing up for a free trial, or making a purchase). Like the sales funnel, the content marketing funnel traces the buyer’s journey from awareness to a purchase decision. There are three traditionally recognized stages of the content marketing…