Pay-per-click (PPC) is one of those terms that you hear connected to keywords so often you might think they were the conjoined twins of SEO. They’re not, really. Keywords and PPC do go hand in hand, but it is possible to have keywords without PPC. It’s not always advisable, however. Hundreds of PPC services are…

Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider. Advantages of pay-per-click advertising The benefits of running PPC advertising include: Cost effective – because you only pay when a user reaches your website, it can be good value for…

Pay-per-click (PPC) campaigns are usually focused on specific keywords. There are a few steps you can take to optimize them. Your keyword list should not stay static. Your list can be improved by adding new keywords and ensuring that it is always updated. Have a re-marketing strategy in place to ensure that follow-up visits to your…

PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you…