Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. There are two different types of PPC marketing. In the first, you pay a fee for an actual SERP ranking, and in some cases, you also pay a per-click fee meaning that the more you…

Pay-per-click (PPC) is one of those terms that you hear connected to keywords so often you might think they were the conjoined twins of SEO. They’re not, really. Keywords and PPC do go hand in hand, but it is possible to have keywords without PPC. It’s not always advisable, however. Hundreds of PPC services are…

Black hats and white hats have their origin in Western movies. They represented bad guys and good guys. In SEO, the terms are used to describe two groups of SEOs – those who adhere to the rules set out by Google’s Webmaster Guidelines and those who don’t. Black hat SEO is a set of unethical (and usually spammy)…

You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful. An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup. There are three key aspects…

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. Search…

Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider. Advantages of pay-per-click advertising The benefits of running PPC advertising include: Cost effective – because you only pay when a user reaches your website, it can be good value for…

Pay-per-click (PPC) campaigns are usually focused on specific keywords. There are a few steps you can take to optimize them. Your keyword list should not stay static. Your list can be improved by adding new keywords and ensuring that it is always updated. Have a re-marketing strategy in place to ensure that follow-up visits to your…

Search Engine Optimization-The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword So you want to write an article that ranks on the first page of Google for a long-tail keyword? Fine. So does everyone else. Ranking on the first page of Google for well-selected long-tail keywords remains one of…

Search Engine Optimization-Why Link Building Is NOT the Future of SEO Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search world is that the majority of your time and effort should be placed on building…

If you want to maximize your rankings on Google, what do you have to do? Well… other than write good content. You have to build links, right? According to a survey SEOmoz did with 100 SEOs, the most important aspect of SEO is link building. But the big issue with link building is… everyone is already doing it. So,…